The Importance of Organizational Leadership for Creating Technology Excellence

The Roland Berger Professor of E-Business and IT Dean of Technology and E-Learning INSEAD Fontainebleau, France/Singapore Critical for Business Competitiveness I today’s world, Information Technology (IT) forms the backbone of industries such as banking, airlines, and publishing, and is an increasingly important value-adding component of consumer products such as television sets, cameras, cars, and mobile telephones. IT is the dominant force enabling companies to exploit new distribution channels, create new products, and deliver differentiated value-added services to customers. In reality, there is often little difference between an organization’s IT strategy and its business strategy.